10 Web Conversion Tips

Now that you have a great looking website that is search engine optimized drawing a great deal of traffic, it is time to turn all those Looky Lou visitors into paying customers. You need to be able to provide a method, or methods, to persuade, convince, cajole or otherwise sell you are visiting traffic into becoming paying customers.

1. Relevance

There is probably nothing more annoying to an Internet user than clicking a button taking you to a site about “whatchamacallits” when you were searching for “thingamajigs.” The website needs to deliver exactly that what it says it will deliver.

2. Follow Salesmanship Fundamentals

Despite the fact that you are operating an online presence that is your virtual store do not overlook the fundamental principles that all good salesmen follow which include grabbing your potential customers’ attention when they land on your home page. Yes, first impressions are everything. Once you have gotten their attention, you must immediately generate interest by moving visitors quickly to the point of selling to their desires. And, finally, provide your web visitors with a visible means to take a buying action that must be done immediately.

3. Always Address People

Your website always should address people in the familiar sense that you are talking to one individual and not every single person on the planet at once. You obviously must know your collective market and audience, but keep in mind that the buying action is always going to be a personal decision that is influenced by quite a few emotional factors.

4. Build Trust

First you have to develop confidence by stating in simple to understand terms exactly how the product or service you offer will benefit a customer. Plus always state how much money and time the customer will save using your solution to their problem. Using satisfied customer testimonials goes a long way toward developing trust and confidence in you.

5. Basic is Better

Always stick to a clean, simple approach getting your message across using plain, ordinary language that is concise and stays on the subject.

6. I Can’t See You

You have seconds to grab a person hitting your URL link from a search so test your site in all browsers to see if you need to dump that component making it load s-o- s-l-o-w-l-y.

7. Show Me the Money

Make sure to simplify the payment process so your customer who has made a buying decision does not get frustrated and annoyed with the authorization process. Trim away the call fir excess personal information that has no bearing on payment making.

8. Seriously Employ SEO Tactics

This tip will separate your site from all the other great looking sites your web designer has created. Unless your designer works for a marketing company, make sure a search engine optimization expert carefully tweaks your site for better visibility online

9. Selling is the Game

Your website should always be selling so make sure there are buttons on every page allowing a visitor to become a buyer.

10. Your Product is the Focus

Keep in mind that although your use of well thought of design, relevant copy, and appropriate video and sound are excellent tools, the focus needs to remain on your product or service, Every web page should show an image of the product.

Brian Waraksa is president of Raxa Design, a Houston Internet marketing company. Brian has been in marketing and small company branding since 2002. His firm also offers Houston SEO services.

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